Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
Assess your business strategy and performance during the second year including brand, pricing, and advertising strategies. Think about how a sales channel is determined in the market plan and supported by marketing and consumer research.
Explain actions taken regarding the marketing plan. Include justification for departures from the marketing plan and significant events that may have impacted the outcome.
Assess your current situation in the market, considering your firm’s strengths and weaknesses, external opportunities, and threats. Think about concepts including the firm’s goals, focus, culture, customers, and competition.
Summarize how you have prepared your firm to overcome obstacles and compete in the future. How would incorporating services marketing help overcome any of these identified obstacles?
What were the lessons learned and recommendations for the marketing plan? Think about the controls you put in place and what you would do differently.