Objective:This assignment challenges you to develop a mini business plan for a dental hygiene startup. Whether you’re envisioning a new mobile dental clinic, a dental hygiene education platform, or a specialty product line, this plan will allow you to explore the essentials of starting a business in the dental industry.
Assignment Overview: Your plan should include key sections that outline your business’s goals, target market, services or products, financial overview, and marketing strategy.
Required Sections:
Executive SummaryProvide a brief summary of your business idea. Include the purpose of your business, the target market, and a mission statement.
Business DescriptionExplain what your business will offer and how it differs from competitors. Describe the needs your business addresses and why it’s relevant to the dental industry.
Target MarketIdentify your target market and demographics. Include a brief analysis of the market need and potential competition. Are there other companies doing the same thing in your area? What makes you different and stand out?
Products and ServicesDescribe the main services or products your business will provide. Include unique features, pricing strategy, and any special techniques or technologies involved. If you’re starting a mobile dental hygiene business, what makes you stand out from a traditional dental office? If you’re leaning toward a product, how do you stand out?
Marketing StrategyOutline how you plan to reach your target audience. Consider online marketing, local outreach, or partnerships. Include key messages or branding ideas.
Financial OverviewSummarize your financial projections, including start-up costs, revenue sources, and estimated profitability. This doesn’t need to be detailed, but it should show an understanding of the financial aspect of a business. (You can pull from your previous finance assignment for this section)
Future GoalsConclude with a vision for the future of your business, including potential expansion, additional services, or community involvement.